Top tips for writing a strong Sales CV

Is it time to look for a new role in Sales? Then you should definitely be thinking about updating your CV! Adding an extra paragraph of your latest job experience to the end of your CV probably won’t cut it. Ensuring your CV is up-to-date and relevant is vital when trying to secure an interview with a potential employer.  

You constantly hear and read weird and wonderful ways about how to make your CV stand out from other applicants. However, the fundamentals of basic CV writing are often missed in the attempt to strive for perfection. Don’t let perfect get in the way of good!

We spoke to some of our specialist sales recruiters to highlight 4 tips on how to create a strong Sales CV.

CV structure

There are so many ways to structure your CV. But what is the best way for the sales industry?

1. Personal information

  • Full name
  • Mobile Number
  • Email address
  • Home address

2. Personal statement
Possibly the most important part of the CV. Make sure you write an attention grabbing paragraph that encourages the recruiter or employer to want to read on. If you have a dull personal statement that doesn’t impress, it’s likely the reader will stop after this paragraph. Pick up some tips for writing your personal statement.

3. Education
The qualifications and courses you choose to mention in this section depend highly on the stage of your career and consequently, is different for everyone. Highlight key achievements and influential qualifications that will benefit your application for the specific role.

4. Work history
When writing your employment history, only include jobs that will be relevant (In terms of skills, knowledge and experience) to the job you’re applying for. If there are large gaps in your employment history, make the reasons for this clear. Always order your employment history by the most recent, first.

Attention to detail

Attention to detail is crucial. But we aren’t just talking about punctuation and spelling. You would be surprised by how many applications are missing the basics of a CV:

1. Are your contact details on your CV?
Check you have your most recent mobile number and email address and most up-to-date home address. If a recruiter or company are unable to contact you, what’s the point in applying?

2. Are the skills relevant?
The skills you’re highlighting in your CV should be relevant to the role you’re applying for. Check out the top 10 skills every salesperson should have.

3. Do you have any gaps in your employment?
Make sure you explain why. Find out the best way to do that here.

4. Accreditations
Make sure you have mentioned your relevant accreditations. Be proud of what you have achieved and show this in your CV.

Use percentages and numbers to highlight your achievements in work

When you’re applying for a sales job, you’re applying to a company that is very much concerned about finances and generating revenue. It’s beneficial to show the employer what monetary value you can bring to the company and that’s best portrayed in the form of numbers and percentages.

What looks better to you?

"I regularly met and exceeded targets."

Or

"I consistently met monthly targets and delivered £250,000 in revenue, an increase of 15%, year on year."


Using percentages and numbers supports your claims with quantifiable results and examples. Be prepared to backup these claims and delve into further detail if your interview.

CV length and relevant information

Sometimes it can be so easy to go off on a tangent and write a 6 page CV just to get all of your job experience on paper. DON’T DO THIS! Keeping a clear and succinct CV is important. Highlight your RELEVANT experience for the specific job you’re applying for. The 100 word paragraph about your part time job when you were 15, probably isn’t appropriate. With such a high volume of applications per role, being straight to the point and highlighting only the relevant information is an easy way for you to stand out.

If you stick to these 4 simple guidelines you'll be able to put together a strong Sales CV that you will feel confident in sending to potential employers. Follow the link above to register your CV with us and one of our recruitment consultants will be in touch.

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